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Song leaks vs noise marketing

Discuss the latest Korean pop music, MVs and performances
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boa578
Post Jun 14, 2014 @ 2:21 am



Article: Are digital leaks noise marketing? ... No culprits found except for suspicions

Source: X Sports News via Naver

1. [+1,373, -216] EXO Soshi always uses that for promotions ㅋㅋ This article's talking about SM ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ SM, why must you promote your artists with that

2. [+986, -19] Who hasn't figured it out by now... The funny thing is that it's always the idols who get their songs leaked. Ironic, isn't it.

3. [+806, -18] Everyone knows it's noise marketing.. ㅋㅋ We just let it slide

4. [+681, -43] Often a tactic used by the idols who need that boost in attention

5. [+149, -8] This article's totally about SM ㅋㅋㅋ They always say they'll take powerful legal action but they never end up finding the culprit and it ends up being forgotten ㅋㅋㅋㅋㅋ

6. [+149, -13] Standard SM noise marketing. Song leaks and dating rumors.

7. [+136, -7] ㅋㅋㅋ I'm sorry but it doesn't even produce 'noise' because it's been used so often. Song leaks have turned into fan service like a sneak peek or a music video teaser ㅋㅋㅋ Let's knock it off, S Entertainment ㅋㅋ

8. [+114, -11] Ah, a tactic used often by SM ㅋㅋ

9. [+95, -1] It's quite obvious that it's noise marketing, are people only figuring it out now? ㅋㅋ The singers who get their songs leaked are always from the same companies. It makes no sense that companies that big wouldn't care about security measures. They don't even take any legal action ㅋㅋ

10. [+80, -14] Am I the only one who thought of Soshi and EXO after reading the title?

11. [+68, -2] It's gotten so far now that in order for it to be effective noise marketing, you need to actually catch the culprit and media play about that.



littlejay
Post Jun 14, 2014 @ 2:34 am

Ya its for promotions. No one ever gets caught. The quality of the leak is always poor. It just makes people talk about the album more right before the release date and possibly increases sales. Also its harder to find good quality version to download cause the poor quality leaked versions are on top of the search engines.

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